ECD  John Carstens
CD Design— Jordan Polonsky
CD Copy— Tony Pawela
Sr. Designer—Dan Peters
Sr. Copywriter — Gabe Sopocy
Strategy Lead — Dean Foerter

As a Creative Director on the Abbott team at SapientNitro, we worked effortlessly to develop the new brand ideology, strategy and creative components that make up the new Abbott brand. Together, we built a new global branding, global internal and external campaign, new social strategy as well as other ground breaking creative to support the global media campaign. This work that my team and I created shaped the next chapter of Abbott, a company with rich heritage, steeped in forward thinking, health and science.


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