I led the creative team from idea to production of the new brand website and supporting digital campaign creative. The website houses campaign content, but is focused on custom created recipes and tips from our culinary artist community manager. We brought their social channels to life with fresh, useful content and created a following with it. Today, there are 330k+ Facebook followers and over 200 recipes, we started with zero. In addition, we worked with Havas to promote the 'Make it With' campaign and brought the T.V. spots to life across digital channels.