ChariPick Brand & Product Design

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The Challenge: Create a brand and product that makes giving to charities a unique, personalized, and engaging experience. Also, give exposure to up and coming charities that need volunteers and donations alike.

The Solution: ChariPick, a service that finds, picks and curates a list of unique and interesting charities for giving people based on their interests and likes. Also, to encourage habitual giving so givers get in the habit of giving back on a daily basis, and help them see the amazing impact they’re making everyday.

My Role: As the Creative Director and lead designer, I worked closely with the client and internal teams to connect the creative vision with the strategic business objectives. In turn, we developed an iconic brand and log line, as well as a unique digital product that embodies the brand and achieves the goal of making daily giving engaging again.