Abbott: Life. To the fullest.
The Soloution: "Life. To the Fullest." and the "-fullest" campaign launched the week of the marathon in Abbott's hometown of Chicago, and featured Out of Home, Corporate WWW, Social Media, Digital Installations/Experiential and Event Sponsorship.My Role: As one of the Creative Directors and lead designers, the team and I developed a campaign that celebrates the enabling power of health and "Life. To the Fullest." and came to life across many different touch points and moments in real peoples lives.