Abbott: Life. To the fullest.

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The Challenge:Evolve Abbott from a health care products company to a healthy lifestyle brand. Create the first consumer-facing brand campaign in the company's 125-year history.

The Soloution: "Life. To the Fullest." and the "-fullest" campaign launched the week of the marathon in Abbott's hometown of Chicago, and featured Out of Home, Corporate WWW, Social Media, Digital Installations/Experiential and Event Sponsorship.

My Role: As one of the Creative Directors and lead designers, the team and I developed a campaign that celebrates the enabling power of health and "Life. To the Fullest." and came to life across many different touch points and moments in real peoples lives.
Concept Ad Artwork