Help people believe in the power of possible

ECD — John Carstens
CD Design— Jordan Polonsky
CD Copy— Tony Pawela
Sr. Designer—Dan Peters
Sr. Copywriter — Gabe Sopocy
Strategy Lead — Dean Foerter

As a Creative Director at SapientNitro, we crafted expansive brand ideas about unlocking human potential, and ended up winning the opportunity to create the first global corporate brand in Abbott’s 125-year history. We created the new brand ideology, strategy and creative components that make up the new Abbott brand. The new direction we launched shaped the next chapter of Abbott, a company with rich heritage, now brought into a new era.

We created all the materials for their partnerships with TedMed and the World Marathon Majors (Tokyo, London, Boston, Berlin, Chicago, New York), including this experience at the marathons’ Health Expo. Step inside the pod to create a “superhumanized” video of yourself. See yourself broadcast on the big screen at the Expo. Share it in social.

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