Abbott

ECD — John Carstens

CD Design— Jordan Polonsky

CD Copy— Tony Pawela

Sr. Designer—Dan Peters

Sr. Copywriter — Gabe Sopocy

Strategy Lead — Dean Foerter

As a Creative Director on the Abbott team at SapientNitro, we worked effortlessly to develop the new brand ideology, strategy and creative components that make up the new Abbott brand. Together, we built a new global branding, global internal and external campaign, new social strategy as well as other ground breaking creative to support the global media campaign. This work that my team and I created shaped the next chapter of Abbott, a company with rich heritage, steeped in forward thinking, health and science.

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